Super Searchers on Competitive Intelligence: The Online and Offline Secrets of T
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Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series)
Publisher: Information Today, Inc.
Number Of Pages: 260
Publication Date: 2003-06-01
Sales Rank: 630466
ISBN / ASIN: 0910965641
EAN: 9780910965644
Binding: Paperback
Manufacturer: Information Today, Inc.
Studio: Information Today, Inc.
Average Rating: 4.5
Companies operating in today's roller-coaster economy have increasingly turned to competitive intelligence (CI) as an effective means of building and maintaining a business edge. Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets. These CI researchers are from such Fortune 100 firms as Compaq Computer, Dell Computer, Lockheed Martin, Merck, and United Technologies. The tips, techniques, and models provided can be successfully applied to any business intelligence project, and the range of sources and strategies discussed will help any organization stay several steps ahead of the competition.
Review:
Thought provoking.
This book makes the case for having a CI function within a company very well. It also outlines major CI approaches used and shows how CI is being used in different markets by a broad range of practitioners. The interviews are very enlightening, and many of the techniques can be used by other disciplines. My interest is using CI methods and processes to keep up to date with technology risks and opportunities. This book helps. The accounts of the interviews are great.
The one thing that was very irritating about this book: to say that "intelligence operations" are new to companies. CI may be a new discipline, but using intelligence methods in business is not new (J P Morgan and the other industrial magnates of his time would be turning in their graves! They used intelligence operations in the markets that would make the CIA blush). Within the US, industrial espionage probably has a longer history than military intelligence. The OSS, forerunner of the CIA was not formed until world war two. The secret service dates from the 1860's. During the civil war the Federal Government had to use Pinkerton's ......
This is a minor detraction from a great book that is very useful.
Review:
Super Searchers - Competitive Intelligence
In this book, Margaret (Peggy) Carr interviewed 17 well-known CI researchers and looked into the process of how they tackle CI projects. Each researcher revealed many of the tactics used in their work. At the end of each chapter, there is a Super Searcher Power Tips section, recapping the highlights of the interview. Even as an experienced researcher (and editor of The CyberSkeptic's Guide to Internet Research) I was able to learn a lot from this book.
http://mihd.net/x8k4uc
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