B. a replacement of French Wine Coca
C. the relief of a hangover
D. a cure for the common headache
66. The last paragraph mainly tells___________
A. the complaint against the lazy shop-assistant
B. a real test of Coca-cola as a headache cure
C. the mediocre service of the drugstore
D. a happy accident that gave birth to Coca-Cola
Passage 2
Between 1833 and 1837, the publishers of a “penny press” proved that a low-priced paper, edited to interest ordinary people, could win what amounted to a mass circulation for the times and thereby attract an advertising volume that would make it independent. These were papers for the common citizen and were not tied to the interests of the business community, like the mercantile press, or dependent for financial support upon political party allegiance. It did not necessarily follow that all the penny papers would be superior in their handing of the news and opinion functions. But the door was open for some to make important journalistic advances.
The first offerings of a penny paper tended to be highly sensational; human interest stories overshadowed important news, and crime and sex stories were written in full detail. But as the penny paper attracted readers from various social and economic brackets, its sensationalism was modified. The ordinary reader came to want a better product, too. A popularized style of writing and presentation of news remained, but the penny paper became a respectable publication that offered significant information and editorial leadership. Once the first of the successful penny papers had shown the way, later ventures could enter the competition at the higher level of journalistic responsibility the pioneering papers had reached.
This was the pattern of American newspapers in the years following the founding of the New York Sun in 1833. The sun, published by Benjamin Day, entered the lists against 11 other dailies. It was tiny in comparison; but it was bright and readable, and it preferred human interest features to important but dull political speech reports. It had a police reporter writing squibs of crime news in the style already proved successful by some other papers. And, most important, it sold for a penny, whereas its competitors sold for six cents. By 1837 the sun was printing 30,000 copies a day, which was more than the total of all 11 New York
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